Ventana Research Summit Digital Edition

No matter how you examine your organization’s potential, the intelligence and resilience for which it operates and the business continuity that is desired must be at the center of your digital investments. How your investment and resource priorities are determined, and the technologies utilized can help you reach your expectation on digital innovation and the promise of tomorrow. How your organization evaluates technology and uses a blueprint for success for your customers, products, revenue and workforce is when digital innovation can move beyond transformational departmental cloud approaches, where the lift and shift exercises have been completed. The real opportunity that lies ahead is when your organization can depend on the business and IT leadership and trust of those that enable the digital potential to be realized; not just in the experiences but the intelligence in the systems that provide quantifiable benefits.

Market Assertion: Through 2024, one-third of organizations will establish a Center of Excellence (CoE) with a digital business team to prioritize technology operations for the entire workforce.

The success of every organization’s efforts is dependent on the performance and the coordination of planning across a connected enterprise. Without integrated business planning (IBP) an organization can fall short and in not understanding the implications of not taking actions that were designed to achieve expected outcomes. Now, with a new generation of planning and performance management applications using generative AI has the ability for organizations to collaborate across their customers, products, revenue and workforce processes to gain best possible outcomes. Gain a new blueprint for innovation in performance to gain success and help your organization reach a higher level of excellence in the use of integrated business planning and performance management.

Market Assertion: By 2026, one-third of organizations will evolve from performance management processes based on analytics and planning to ones that maximize to desired outcomes. 

The technology industry has no shortage of conversation on the power of generative AI and use of large language models, but how it manifests itself in the analytic and business processes and provides actionable insights is what is yet to be digitally realized. But is that enough? The collaborative aspects of organizations have matured dramatically and the lack of connection to analytics has begun to open doors for what can truly bring digital innovation to engage the entire workforce and harness the value of investments. But where analytics are embedded and made accessible to the workforce, in where they work and when they need them, will determine the digital potential of the organization.

Market Assertion: By 2025, 9 in ten analytics processes will be enhanced by artificial intelligence and machine learning to streamline operations and increase the value that can be derived from data.

The advent of an insight and execution-driven organization has escalated the requirement for design and construction of data and AI platforms to meet a broader set of use cases and embrace large language models and chatGPT. The current desire for more stream-like data that operates continuously to harness the power of events and generate conceptual hydropower is now possible. It sounds great but is no easy feat as organizations’ disparity in repositories and systems is well beyond the data warehouse and data lake challenges of recent years to the data operations for orchestration in managing pipelines. How an organization establishes not just the data and AI platforms but the governance, security, and sovereignty through the use of catalogues and virtualization can help build a path to a digital future that starts today.

Market Assertion: By 2025, more than two-thirds of all data processes will use artificial intelligence and machine learning to boost the value that can be derived from the data.

The necessity to advance the digital technology agenda is not just the responsibility of technology leaders but the entire leadership team and workforce to engage and determine their destiny. To accomplish this requires a transformational leap forward to digital platforms using generative AI that unify analytics and data with AI and ML utilizing automation and workflow across cloud computing environments. Gaining value requires augmented intelligence in collaborative and conversational computing using mobile devices to establish harmony in workforce experiences that can endure the test of time. With ample technological opportunity, including the augmented reality of business and lightning-fast digital events in every part of your organization, the question is how to carefully craft a path that can help you move forward.

Market Assertion: Through 2024, two-thirds of organizations will realize that the digital technology used for operating virtually for business continuity is ineffective in supporting organizational resilience.

The leadership that motivates workforces and governs business processes is not everything that is required to move beyond the renaissance of technology that operates around us every day. Those in organizations who are deciding which technology will mature and adapt to the ever-changing business conditions must not miss the fine print that more than batteries are required to modernize the digital environment for our workforce. No matter if it is an enterprise-class application or the broader continuous and integrated business planning and performance management methods of your organization, the battle for your workforce engagement and participation is critical. Utilizing cloud computing and applying enterprise architecture principles is essential to effectively manage across platforms that are governed and secure. Leaning in and leading with the focal point on investment and technology requirements for automation and intelligence through generative AI will determine the destiny of a technology battle to one that is destined for winning.

Market Assertion: By 2025, one-half of organizations will find they have not embraced digital technology sufficiently to be more intelligent and automated, decreasing workforce satisfaction and increasing employee turnover. 

No matter where you look in an organization, the challenges that sustain the revenue-to-customer processes are exasperated through applications that have not been streamlined by design or through a lack of modernization. While the path toward expected customer experiences might seem simple, they are complicated by less than streamlined applications across marketing, revenue, fulfillment, and contact with customer service. To achieve desired outcomes from your customers, these applications need to be simplified but made more sophisticated using generative AI. A modern generation of revenue and customer experience applications are now available to interconnect and ensure that engagement and insights are available to those that need them. The seamless and satisfying experiences of the future are not possible without establishing digital excellence in business processes that have moved beyond CRM and require communications and collaboration between customers and organizations. Now, with a new generation of customer experience management applications and platforms, the elevated priority to work holistically across departments and channels is a reality. Gain a new blueprint for success to help your organization reach a higher level of excellence in customer experience.

Market Assertion: By 2025, one-half of large enterprises will have assigned a dedicated, accountable executive to oversee customer experience, in the form of a Chief Customer Officer or Chief Experience Officer.

The potential for an organization’s success is dependent on the business applications that facilitate its workforce to engage with customers in the most effect manner. Now with a new generation of more personalized intelligent and people friendly innovations in business applications, will organizations advance and embrace them or be digitally ineffective. How do you set a business agenda with the priorities that represent the future with the leadership in using technology effectively? individual in need? Simple? It's not. With a new generation of digital innovation that is beyond generative AI and focused on the workflow and processes, the possibilities are now becoming a reality when utilizing application platforms designed to meet the competencies and skills of your organization.

Market Assertion: By 2026, one-third of organizations will remain digitally ineffective in achieving the business priorities for customer-, product- and people-related processes. 

The opportunity for excellence is everyone’s agenda but when it comes to well-established financial processes and more nascent all-inclusive revenue leadership and processes, there is a destined challenge for every organization. As the applications and technology for revenue processes become more established, the path to excellence can become clear to those that use a revenue and financial performance framework as a blueprint for success. While there is no longer a need to patch together data from applications for analytics and planning needs, there is a more adaptive approach that allows for joint leadership and operational excellence that should pay dividends in return. Now with generative AI the potential for revenue and financial process to help guide the future is possible.

Market Assertion: Through 2025, more than three-fifth of organizations will limit the effectiveness of revenue management with an incomplete view of a customer’s journey from lead, engagement, purchasing, onboarding, renewal, and expansion.